Store design retail space space design home decor

Retail Store Design

The genesis of The Yellow Dwelling was marked by a modest boutique occupying an intimate sub-1,000 sq ft space. Over the span of four transformative years, my involvement with the brand catalyzed its evolution into a network of establishments spanning the nation's landscape. From Bangalore to Delhi, Gurgaon, Hyderabad, Chennai, and Pune, The Yellow Dwelling's presence now dots the map.

BoAt Social Media Campaign

For a collaborative social media campaign, we looked at creating engaging content with the amalgamation of product meets illustration in the form of storytelling.

Game board design; game design; illustration

Dice Toy Labs

A walk through on two projects, Namma Bengaluru and Chai Garam, completed so far with the board-game company Dice Toy Labs. The concept for Namma Bengaluru was to look at creating a nostalgic tile laying game for fellow Bangaloreans and those being introduced to the city for the first time!

journal layout; formatting; graphic design; journal; diary; design

Bright & Early Journal

Minimal, efficient, effective and well thought out design are just a few of the adjectives that describe both the work process as well as the overall product that is the Bright & Early Journal.

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Hey there! I'm Rashi and I create.

Learning through making is what inspires me as a designer.

pattern design; textile design; collection curation; designer; stylist

Home Furnishing Design

Designing and curating collections for The Yellow Dwelling for the past four years. Being able to witness houses turning into homes has been a treasured memory.

book cover illustration; children's book illustration; kit lit; book design; graphic design

Anna in Miss Dunnedin

Meet Anna Kerr! A young girl from Dunedin that lost her hair because of Alopecia. Join her journey to understand that different still means beautiful.

pattern maker; textile design; repeat pattern; baby accessories

Leto Baby

The aim for Leto has been to integrate the idea of having a unified design space for both children and their parents without losing out on playfulness and creativity.
For this collection keeping the ethos of the brand a range of playful patterns were created from a colourful splash to sleeping animals and a crowd favourite the Dino print.

Book Cover Design; Illustration; Artwork; Graphic Design

NINU - A Saga of the Valorous Wanchos

The first book by author Mandy Menon tells a story of the Wancho tribe in Arunachal Pradesh; based on his real life experiences but set in a narrative tone through the book.
Bringing the author's voice and vision to fruition through illustration led to the cover of this very book.

website design; ui/ux design; graphic design

Web Design & Graphic Collateral

Designed a range of web banners, newsletters, web page layouts, infographics, instruction sheets, visual merchandising, PR content write-ups, catalogues and WhatsApp blasters to amplify the reach across the audience of The Yellow Dwelling.

Packaging Design; illustration; doodle; graphic design

Carousel

A packaging re-design project for a home decor/ accessory brand. Utility and function in design were paramount, along with a smart pricing model for longevity in the design choices.

Body Bends Time

A collaborative project with the masters' students of ID Chicago. This project imagines a future world where the capitalist-ableist culture absorbed by its desire towards control, precision, and productivity develops hyper-precise bionic timekeeping aids that reshape all life forms.

Logo Design

Creating a brand identity and logo for a subscription cycle company. The parameters for the logo were to keep it child friendly with some form of animal being incorporated into the logo.

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